06Case Study · Concept Redesign · 2026
Aegis Capital
Making business finance easier to understand through an interactive operations view, clear pricing, and a straightforward path to a conversation.
- Sector
- Business Finance & Lending Platform · Concept
- Type
- Strategic Concept Redesign & Front-End Implementation
- Stack
- Tailwind CSS Compiled to Plain CSS · Self-Hosted Inter Typography · Inline SVG Icons · GSAP · Vanilla JavaScript
The Brief & The Strategic Friction
The Objective
Show business finance buyers what the platform does, how an application moves toward funding, and what it costs—before asking them to get in touch.
The Challenge
Finance websites can rely on broad promises and stock imagery, leaving lending and risk teams unsure how a product works. The challenge was to make the workflow visible, put pricing in plain sight, and build confidence through clarity.
What We Changed
The Architecture & Experience Overhaul
- 02.1
Interactive Operations View
Created an interactive dashboard in the hero. Decisioning, Payouts, Monitoring, and Integrations tabs let visitors explore the workflow instead of simply reading about it.
- 02.2
Capital With Clarity
Led with a direct message—“Capital for ambitious businesses, from opportunity to growth”—then explained how an application moves toward a funding decision.
- 02.3
Transparent Pricing
Presented plans side by side with a monthly and yearly billing toggle, making costs easier to compare without needing to speak to sales first.
- 02.4
One Route to a Conversation
Connected plan, contact, and subscription actions to a single enquiry path, so the next step stays clear throughout the site.
Key Strategic & Architectural Decisions
- 03.1
Show the Product Before the Pitch
Placed the operations view upfront to help finance teams understand the workflow before encountering the sales message.
- 03.2
Keep the Concept Honest
Marked metrics and perspectives as illustrative, avoiding the impression that invented figures or testimonials represent real results.
- 03.3
Keep the Build Lightweight
Compiled Tailwind into plain CSS, self-hosted Inter, and replaced a 470 KB icon library with inline SVG icons to support faster mobile performance.
- 03.4
Use Motion With Restraint
Added scroll-triggered reveals for headings and content, while respecting visitors who prefer reduced motion.
Every build is checked against Google Lighthouse and current web best practices for speed, accessibility, and search before it goes live.