People First Talents

The idea was a hiring brand that sounds human in a category full of jargon. We built the brand, the story and the product screens around one promise: hire great people without the paperwork.

1. 02.1

   A new name, wordmark and icon, drawn as lightweight SVG.

2. 02.2

   Copy rewritten from feature lists into a hiring journey, from first conversation to first day.

3. 02.3

   Working FAQs, team tabs, a mobile menu and an enquiry form.

4. 02.4

   Avatars resized to the size they are shown at, removing about 780 KB from the page.

1. 03.1

   Talk like a person

   Headlines speak to hiring managers in their own words, not in product terms.

2. 03.2

   Clear about samples

   Pricing, results and reviews are labelled as illustrative, so nothing reads as a real claim.

3. 03.3

   Keyboard first

   Tabs, accordions and dialogs all work with a keyboard and a screen reader.